BMW Group posts strong numbers, more than doubles plug-in sales in 2021

The BMW Team had an very successful 2021, with its BMW and Rolls-Royce manufacturers publishing history income. The massive news, even so, is on the electrical aspect, with sales of battery EVs from BMW and MINI extra than doubling around 2020.

The BMW Group posted yr-over-calendar year revenue growth of far more than 8% very last calendar year, with a overall of 2,521,525 BMW, MINI, and Rolls-Royce brand name vehicles shipped to buyers.

It is worthy of noting that this record-setting overall performance did not incorporate the start of some new higher-quantity/entry-amount product for any of the company’s brands. If everything, this was a press upmarket, with BMW-branded gross sales achieving an all-time significant of 2,2 million units (up 9%), when Rolls-Royce Motor Cars reported the optimum revenue in the brand’s 117-calendar year record and the electric powered MINI Cooper SE turned that brand’s best-quantity presenting (up 98% from the calendar year ahead of). All in, the BMW Group’s gross sales of totally electric cars (not some BS “electrified” autos) rose extra than 133%, to 103,855 units.

BMW’s Pieter Nota, member of the board of management dependable for client, makes, and gross sales, underscored the company’s means to navigate provide chain concerns and chip shortages in the company’s press launch, indicating, “We accomplished a solid gross sales overall performance in 2021, many thanks to a effective operational efficiency and stellar product line-up. Our brand names noted a lot of all-time very best income results all around the globe – spearheaded by the BMW model, which is number one in the world wide quality segment.”

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Talking on plug-in autos in common and BEVs in particular, Nota added, “With much more than 100,000 fully electric autos sold past 12 months, ramping up electromobility was our apparent aim.”

Mini Cooper SE in Austin impression by the author.

BMW appears to “get it”

2021 truly was a banner calendar year for electrified BMWs. With 37,939 BMW iX3 autos marketed in 2021, almost one particular in 10 BMW X3s offered globally was entirely electric powered. Nearly a person in 4 BMW manufacturer cars and trucks sold in Europe (23%) was “electrified” (which — I know), as well, with even the nine-yr-previous i3 submitting stable, 5% expansion about 2020.

About at MINI, the tale is mainly the identical – only a lot more so, with the battery-electric powered Cooper SE making up nearly a 3rd of three-door Cooper income.

This 12 months, we can count on even a lot more electrical motor vehicle progress from BMW, thanks to the launch of the BMW iX and the i4 models late previous 12 months, to be adopted by totally electric powered variations of the BMW 7 Collection, BMW X1, and a freshened MINI Cooper SE that will debut later this 12 months.

Electrek’s Take

Significantly like its neighbors at Audi and Mercedes-Benz, BMW has been shedding floor to Tesla in the premium automobile industry for decades now – and they entirely know they need to have to embrace electrification if they are heading to continue to be suitable in the many years to come. Section of that will require adhering to in Tesla’s footsteps to establish detailed “end-to-end” consumer expertise that commences in the details gathering phase online, carries by to the acquiring expertise, and into the shipping.

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For its element, BMW appears to be to understand that, far too, and seemingly set its franchise seller network on see with this paragraph, buried in a area titled, “Systematic digitalisation of shopper interface paves the way for sales achievements in the upcoming.”

For occasion, as effectively as presenting intuitive configuration to simplify the getting system, pre-configured new cars and more recent used vehicles across the entire model selection can currently be purchased online in the BMW Group’s domestic market place of Germany. By 2025, the business designs to offer all around a quarter of its autos solely online.

BMW Team push launch.

If I were a BMW dealer, I’d be investing closely in EV instruction for my gross sales and provider team. On that take note, click on below to research regional inventories and deals on a new BMW iX crossover.

Source | Visuals: BMW Group.

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