Audi sales fall slightly but EVs score success | Autocar

Audi revenue dropped by .7% final year as the company was hindered by semiconductor offer challenges, but income were bolstered by the achievements of its EVs. 

The German manufacturer achieved document-breaking deliveries in the 1st fifty percent of 2021 in advance of suffering a substantial 34.2% drop-off, selling a complete of 1,680,512 cars by the conclusion of the year.

Audi confirmed that the chip crisis hampered nearby production in China, while the impacts triggered by the reduction in VAT in Europe was “noticeable”. 

It also claimed to have its “highest purchase backlog at any time”, with a “high quantity of incoming orders”. 

It did not say which types experienced the greatest backlog worldwide but instructed Autocar that the Q4 E-Tron and A3 had been “by much and absent the most in demand” models in the Uk. 

“The yr 2021 was demanding, but with our worldwide team’s engaged work, we very effectively overcame them,” claimed Hildegard Wortmann, Audi’s board member for income. “We’re looking to the future with assurance. 

“High demand for electric powered cars from Audi confirms our early decision in favor of zero-emissions generate programs. We are taking this momentum with us into 2022 and systematically pressing in advance with our transformation. The huge selection of incoming orders also displays that we have the appropriate portfolio.”

Irrespective of the fall in throughout the world profits, Audi’s EV variety showed continued accomplishment. All over 4.8% of its full revenue were electrical, as it sold 81,894 EVs past year.

That figure signifies 57.5% progress, with the Q4 E-tron and Q4 E-tron Sportback primary the way in terms of EV product sales. 

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The Q3 achieved the greatest revenue growth for a non-electrical Audi, at 19.2%. The A7 obtained 9.2%, even though the A5 grew 8.3%. The Q5 and Q7 also showed that SUV choices stay well known, the two growing 5.3%. 

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